Most Expensive Domain Names Ever Sold – Million Dollar Domain Names

Expensive Domain Names – Million Dollar Domain Names

Branding is everything especially in IT Business. Companies and business owners are always willing to pay a handsome amount for the brand names related to their business. In this world of internet, people create Website and then sell them for money, it is also called “Website Flipping”. Domain selling business is not as old as origin of websites. There is a lot of money in Website Flipping and Domain Flipping and some people really make good money in this business.

Keep reading to know more about this business little closely, you will find some unbelievable deals from the past. We have collected the list and you will be surprised to see the 30 Most Expensive Domain Names Ever Sold (Million Dollar Domain Names).

 No   Domain Name    Website URL   Sales Price  Year
 1   Las Vegas   $90      Million  2005
 2   Car Insurance   $49.7   Million  2010
 3   Insurance   $35.6   Million  2010
 4   Vacation Rentals   $35      Million  2007
 5   Private Jet   $30.18 Million  2012
 6   Internet   $18      Million  2009
 7   360   $17      Million  2015
 8   Insure   $16      Million  2009
 9   Bankaholic   $15      Million  2008
 10   IRS   $12.5   Million  2007
 11   Hotels   $11      Million  2001
 12   Card Ratings   $10.2   Million  2008
 13   Fund   $9.99   Million  2008
 14   FB (Facebook)   $8.5     Million  2010
 15   Real Estate   $8.25   Million  2011
 16   We   $8        Million  2016
 17   Business   $7.5     Million  1999
 18   Diamond   $7.5     Million  2006
 19   Z   $6.8     Million  2014
 20   As seen on TV   $5.1     Million  2000
 21   Toys   $5.1     Million  2009
 22   SEO   $5        Million  2007
 23   Korea   $5        Million  2000
 24   Clothes   $4.9     Million  2008
 25   Medicare   $4.8     Million  2014
 26   IG   $4.7     Million  2013
 27   icloud   $4.5     Million  2011
 28   Yellow Pages (YP)   $3.85   Million  2008
 29   MI   $3.6     Million  2014
 30 Candy   $3        Million  2003


Selling Price Buyer Year
$90 Million 2005 - $90 Million

According to George Kirikos, in June 2005,, LLC (A destination-specific Online Travel Agency) paid $12 million dollars cash to purchase the domain

One-Time payment of $12 Million has been paid according to mutual agreement and remaining will be paid with monthly installment of approximately $83,000 for 36 months, $125,000 for the next 60 months, and then $208,000 for the next 36 months.

Subsequent to June 2016, the agreement will continue on a month to month basis until June 30, 2040, and all payments made will be recognized as an expense.

The monthly installment and payment scheduled to be completed in 35 years (2005 to 2040).

Till now, the acquisition of is the most expensive domain name deal of all time.


Selling Price Buyer Year
$49.7 Million QuinStreet 2010 - $49.7 Million

QuinStreet Inc. is one of the largest Internet marketing services companies in the world. The company acquire and related entities in 2010 for $49.7 million.

Following purchases of and, this is QuinStreet’s latest high-profile investment. They only cares about using the site for lead generation. According to “Elliot’s Blog” the price was not revealed at the time of the news release.

The company has done with its major insurance web site acquisitions and will now focus and getting the most out of its properties.

This multi-million domain was previously owned by an insurance agency.


Selling Price Buyer Year
$35.6 Million QuinStreet 2010 - $35.6 Million

It was considered a mega deal by QuinStreet Inc. before the acquisition of Car The company declared, it paid $35.6 million in total consideration for

QuinStreet is clear about what it acquired when it bought It wasn’t just a value of domain name, moreover, they didn’t buy the whole insurance agency. There were “media asset”, and that was “a web site, media, and technology assets”.

From a blogger’s comment: Quinstreet is all about the traffic, the cost included content, there is logic to believe that the domain name was the primary asset.

Quinstreet has paid more than $100 million in total for acquiring insurance domains.


Selling Price Buyer Year
$35 Million HomeAway 2007 - $35 Million

HomeAway, Inc. is the world’s most reliable and leading online marketplace for the vacation rental industry with over 1.2 million online bookable vacation rental homes in 190 countries.

In 2007, CEO Brain Sharples, announced that they have bought for 35 million, telling the truth “He wanted to stop their competitor Expedia from getting it”. The terms of the acquisition were not disclosed HomeAway want to run it as an independent brand.

Today,, lists around 30,000 vacation rental homes, bringing the entire properties advertised on the HomeAway sites to more than 205,000 world-wide.

HomeAway becomes more efficient market for travelers who prefer vacation rentals over hotels.


Selling Price Buyer Year
$30.18 Million Nations Luxury Transportation, LLC 2012 - $30.18 Million

Atlanta based Nations Luxury Transportation, LLC acquired the domain name from Don’t Look Media Group for $30.18 million in cash and stock.

In February 2012, the private-aviation company projects that will have more than 250,000 unique visitors monthly in more than 52 countries. These assumption are based upon the company’s licensed Jet-Connect Charter Bid system.

Nations Luxury Transportation, LLC (Nations) is one of the most famous and important name in the luxury aviation industry which facilitate globally.

“ is a phenomenal asset and when integrated with our proprietary technology, it will help us revolutionize the super luxury segment of Private Jet transportation” (CEO Kenneth Starnes – Nations)


Selling Price Buyer Year
$18 Million QuinStreet 2009 - $18 Million

As mentioned earlier, QuinStreet Inc. is one of the largest Internet marketing services companies in the entire world. The company has also purchased all time famous and expensive domains. was another high profile domain acquired by QuinStreet Inc. in 2009, sold by WebMediaBrands Inc. The network is an incorporate of many different brands focusing on developers, IT, internet news, private technology and small business.

WebMediaBrands will continue to operate MediaBistro and the Network, amidst other brands. Each of these brands operates on its own product website.

Acquiring the brand will empower QuinStreet Inc. to expand its online presence.


Selling Price Buyer Year
$17 Million Qihoo 360 Technology Co. Ltd 2015 - $17 Million

Qihoo 360 Technology Co. Ltd., is a Chinese internet security company well known for its antivirus software, web browser, and mobile application Store.

The company Qihoo purchased from Vodafone in January 2015, paying an estimated amount of 17 million US dollars. The security software and mobile services company has used until now, but the .com domain was needed to boost their worldwide master plan.

Now, the global profile domain, is ranked by Alexa as the 19th most visited site on the internet worldwide and the 7th most visited site in China.

While expanding the business, the company has taken new initiatives to promote itself in the USA.


Selling Price Buyer Year
$16 Million QuinStreet 2009 - $16 Million, Inc. an insurance company was acquired by QuinStreet in October 2009. It was QuinStreet’s second highest deal in the same year after

The QuinStreet taken the website business of, a Nebraska-based online marketing company, in interchange for $15 million in cash paid upon closing of the acquisition and a $1 million non-interest-bearing, unsecured promissory note.

Paid amount of $16 million a nice sum of money, the company believes a name change “is expected to reduce revenues 10 percent to 15 percent for the next two to six quarters. gives a comprehensive array of information on life, health, auto and home insurance.


Selling Price Buyer Year
$15 Million BankRate 2008 - $15 Million started by young Johns Wu in 2006. This financial blog aimed to providing consumers information on bank deposits, savings accounts, and money market accounts.

BankRate, a publicly-traded company that operates a number of online personal finance properties, deposits, savings accounts, and money market accounts had acquired for $12.4 million up front with another $2.5 million earn-out for the next 12 months of period.

$15 million worth indicating that Johns Wu’s journey with Bankaholic was a successful and moneymaking operation, reported characteristics of his organic traffic reveals the truth.

He monetized his blog through affiliate offers and earned a huge amount through referral fee.


Selling Price Buyer Year
$12.5 Million, Inc. (Remark Media Inc.) 2007
IRS .com - $12.5 Million, Inc. manage operators with finance- equivalent content and services, the company also targeted online advertising opportunities for representatives.

The company paid $12.5 million for the acquisition of domain name After that, proved itself as one of the” most superior financial services threshold containing a special breadth and depth of products and services”.

Generally, was created to attract the attention of people looking for the official IRS site, it doesn’t appear to be a swindle, since it’s acquired by, Inc.

According to bloggers, this is the most substantial domain exchange in the internet web history.


Selling Price Buyer Year
$11 Million Expedia, Inc. 2001 - $11 Million, a large company for online booking hotel rooms with 89 websites in 39 languages, and recorded more than 325,000 hotels in approximately 19,000 locations worldwide.

Expedia, Inc. is one of the world’s leading travel companies, with an enormous and famous brand portfolio. In 2001, addition of a huge and expansive addition of $11 million worth made its brand collection more famous and superior in the travel industry.

After this mega business deal in the domain history, in an interview with the BBC, the company owner didn’t mentioned the actual price paid for

 “Now we look back we look back and think, what a bargain” David Roche (CEO


Selling Price Buyer Year
$10.2 Million QuinStreet 2008 - $10.2 Million

Curtis Arnold established in August 1998, amid national concerns to develop a deep understanding of the credit card industry. is a distinctive finance resource that helps every ordinary person to get knowledge and differentiate about credit cards. In August, 2008, this domain was acquired by QuinStreet paying the total amount of $10.2 million all in cash.

Right now, this company provides consumer information regarding approximately 500 exclusive credit card offerings, containing a searchable database.

The founder of the website had more than $40,000 in credit card debt at one point in his life.


Selling Price Buyer Year
$9.99 Million Eastern Services Group 2008 - $9.99 Million Inc. is a US-based financial services information publishing company located in New York City, US. Right now, the website is down and under construction.

A disputed sale from the beginning when acquired by Nevada-based Company Eastern Services Group which worked as a tax advisor to casinos and which then went public. It was acquired in the year 2008 at a calling price of $ 9.9 million.

The truth was exposed that they did business with a number of shady companies such as Westmore Capital which was closed down by the SEC for managing a $53 million Ponzi scheme.

The Company faced a huge failure and at the end of 2011 had lost 99% of its revenue.

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Selling Price Buyer Year
$8.5 Million Facebook 2010 - - $8.5 Million

The American Farm Bureau Federation (AFBF) is a nonprofit organization and describes itself as the largest general farm organization in the United States.

The AFBF uses as primary domain and it’s another domain acquired by Facebook in November 2010 at a price of $ 8.5 million. Before that, Facebook purchased a high-profile domain, previously, when it was known as TheFacebook.

According to Zuckerberg, “The farm bureau has agreed to give us and we in return have agreed to not sell Farm subsidies.”

Now, the high profile social networking domain has been redirected to


Selling Price Buyer Year
$8.25 Million Market Leader Inc. 2011 - $8.25 Million

Market Leader Inc. a pioneer in lead generation established in 1999 and proudly serving more than 200,000 agents and teams across the United States and Canada.

Market Leader, (Real Estate Agents and Managers Company) a supplier of online marketing and technology solutions for real estate experts and professionals, announced the acquisition of for $8.25 Million in 2011. (Company Release – 09/21/2011 08:00)

Now, according to latest reporting, Trulia is purchasing Market Leader for $355 million, or an implied stock price of $11.33 (combo of cash plus shares).

The most famous lead generation network has been redirected to


Selling Price Buyer Year
$8 Million Tencent Holdings Limited 2016 - $8 Million

Tencent Holdings Limited is a China’s largest Internet service portal and creators of WeChat, whose subsidiaries are media, entertainment, payment systems, internet etc. was acquired by Chines Company Tencent for $8 million in 2016. The sale was confirmed earlier in the year but price and details of the transaction were never revealed. Famous domain parking provider was the main broker in the deal

Sedo’s standard commission 12.5% was broken down into two agreements. Firstly, a 10% brokerage fee. Secondly, a 2.5% fee for not to disclose the exact price.

This expensive two letter domain name has been registered since March 31, 1992.


Selling Price Buyer Year
$7.5 Million Jake Winebaum & Sky Daton 1999 - $7.5 Million

There is huge list of small businesses which rely on for the advice, services and tools they need to succeed. is the marketplace for SMBs.

For over half a decade, exist as the world’s most expensive domain name after sale for $7.5 million in 1999. Years later, RH Donnelley acquired whole company in $350 to $360 million. Beating out Dow Jones and the New York Times during the bidding.

In 2016, Digital Media Company Purch has acquired, terms were not disclosed. The website will continue to operate under its own name. (CEO, Greg Mason)

Now, it operates 500,000+ purchases a year, valuing over $1.5 billion in sales for 10,000+ advertisers.


Selling Price Buyer Year
$7.5 Million 2006 - $7.5 Million is live as an online shopping site, it provides helpful information about jewelry, precious metals, selecting a jewelry gift, or choosing an engagement ring. was acquired by a famous European jewelry marketplace in 2006 at a price of $ 7.5 million from Odimo Inc. Here you can buy products directly from the designers and manufacturers. The company is appreciative trusted by millions of happy customers.

Most of the shop jewelry pages of has been redirected to The company also paid an additional amount of $2 million for the inventory to.

Reportedly, it was biggest domain acquisition ever made for jewelry industry.


Selling Price Buyer Year
$6.8 Million GMO Internet Inc. 2014 - $6.8 Million Japan’s #1 Internet Group, providing web publishing platform such as; domain names, web hosting, wordpress, cloud, SSL, storeApp and online trading.

In 2014, another Japanese well-known, widely used and leading web hosting company GMO Internet Inc. purchased single-character domain name from Nissan Motors paying the total amount of $6.8 million (Approx. 800 million yen).

According to GMO Internet Inc.  “ is one of only three single-character domain names currently existing in the .com space”.

Earlier, was owned by Nissan Motors and registered by


Selling Price Buyer Year
$5.1 Million LA Group, Inc. 2000 - $5.1 Million™ an online store. Here, you can buy hundreds of isolated household & outdoor products as featured in the familiar As Seen on TV commercial place.

Brand identity makes your company, product or firm stand out in your target customer’s mind. Similarly, LA Group, acquired in 2000 for a healthy amount of $ 5.1 million just to protect the brand name “”.

This American TV brand name has been acquired with a thoughtful approach of turning it into the one-stop shop for all those things you see on TV.

This leading multichannel distributor provides more than 1,500 online products to customers.

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Selling Price Buyer Year
$5.1 Million Toys “R” Us 2009 - $5.1 Million

Toys“R”Us, Inc. including and, having more than 780 international stores and more than 245 licensed stores in 37 countries and jurisdictions.

In 2009, American market leader Toys“R”Us, Inc. purchased for $5.1 million, earlier as a part of bankruptcy court proceedings the site was sold for $1.25 million. After some days the site was put up for auction and ended up to make $5.1 million.

The cause for the difference in price was that the first auction was under publicized and didn’t draw as much attention as it should have.

Now, redirects to the official Toys “R” Us website


Selling Price Buyer Year
$5 Million WashingtonVC 2007 - $5 Million

Mike Mann is an internet entrepreneur who sold BuyDomains Company for more than $65 million. Then, he started a new Venture Capital firm called WashingtonVC.

In 2007, WashingtonVC acquired a digital marketing domain for $5 million as well as the formation of an SEO firm led by Dave Bascom. The company is previously known as Web Targeted, Search Engine Optimization Company placed in Utah. providing services by building awareness, driving web traffic, connecting with customers, and increasing overall sales of your quality products.

This company also provides free tools to track and improve your marketing online.


Selling Price Buyer Year
$5 Million Communications 2000 - $5 Million is media/news Company & entertainment website, it publishes information and news stories related to Korea and people around the globe.

A domain on country’s name is the most expensive national domain on the list, and was purchased in January 2000 for $5million. Apparently, is not own by Govt. of Korea. It is listed in top 5 Korean web portal and deliver entertainment and fashion news from Korea.

As its services grow, Communications is planning to expand to include additional languages in order to satisfy the needs of people from all over the world. is the most expensive country domain name and it was first registered in 1995.


Selling Price Buyer Year
$4.9 Million Zappos 2008 (Zappos) - $4.9 Million is an online shoe and clothing shop based in Las Vegas, Nevada. Working under its parent organization, Inc.

Online shoe retailer Zappos paid $4.9 million in 2008 to purchase the domain name from Idealab which is a startup studio based in Pasadena, USA. Now, both Zappos and are owned by Amazon and still directs to

Amazon paid total $1.2 Billion for the acquisition of Zappos.

Zappos is primarily known as an online shoe retailer, but sells clothing as well.


Selling Price Buyer Year
$4.8 Million eHealthInsurance 2014 - $4.8 Million

The company eHealth, Inc. established in 1997 and publicizes itself as America’s first and largest private online marketplace for health insurance.

In 2014, according to domain names sales report, the domain has been purchased by publicly traded online health insurance broker (eHealth, Inc.) Moreover, the company has paid the total amount of $4.8 million. has a, A+ Better Business Bureau Rating. eHealth Inc. puts the first-ever health insurance application online in 1999. Since 2013, 3 million customers served.

In 2010, eHealth Inc. also purchased Planprescriber, Inc. for $28.7 million.


Selling Price Buyer Year
$4.7 Million London’s IG Group 2013 - $4.7 Million

UK based financial trading group London’s IG Group having sales offices in 14 other countries as well. IG Group is a world leader in derivatives trading.

This group provides easy access to global financial markets with award-winning trading platform. In 2013 with the help of Igloo/NetNames, IG Group bought domain name for 4.7 $million. Earlier, the two digit domain was owned by Brazil’s Search Engine IG.

According to an independent research by the CRF Institute. IG Group was recognized for a ninth successive year as one of UK’s Top Employers in 2017.

IG Group launched Swiss bank in Geneva in 2014, and in 2015 opened Dubai (UAE) office.


Selling Price Buyer Year
$4.5 Million Apple Inc. 2011 - $4.5 Million

Apple Inc. is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.

Worldwide recognized iPhone manufacturer acquired in 2011 for $4.5 million from Xcerion (A Swedish Company which recently renamed its iCloud service to CloudMe). The company also owns which redirects to

Apple Inc. was planning to launch a worldwide cloud-based media storage and online music streaming service, and completed their product naming strategy.

Apple was hunting for all i-domains and acquired, and

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Selling Price Buyer Year
$3.85 Million AT&T  ( 2008 - - $3.85 Million

AT&T’s subsidiary ( is a leading and dedicated company helping local marketing & business solutions provider in the U.S.

In 2008, AT&T group purchased the two-letter domain name from the company LiveDeal for cash payment $3.85 million. is a media company committed to connecting local businesses with a ready-to-buy audience.

In local markets across the U.S, after searching YellowPages properties from more than 60 million visitors, 77% of consumer contact the merchants.

Now, the domain name redirects to


Selling Price Buyer Year
$3.6 Million Xiaomi Inc. 2014 - $3.6 Million

World’s 5th largest smartphone maker in 2015. Xiaomi Inc. is a privately owned Chinese electronics company headquartered in Beijing.

Xiaomi Inc. a major privately owned consumer electronics manufacturer, paid $3.6 million on new two-letter domain name This company designs, develops, and sells smartphones, mobile apps, laptops, and related consumer electronics.

The Xiaomi’s founder and CEO is Lei Jun, China’s 23rd richest person according to Forbes. The company sold over 60 million smartphones in 2014.

Till now, this is the most expensive domain name acquired by a Chinese Internet company.


Selling Price Buyer Year
$3 Million G&J Holdings LLC 2009 - $3 Million

G&J Holdings LLC, is a privately held company in Sherwood, AR and is a Single Location business. Categorized under Non-Bank Holding Companies.

G&J Holdings LLC purchased in 2009 for $3 million, G&J has signed on distributors in California and Virginia. Now, is an online store selling big selection of candies, from over 500 different manufacturers.

This online store provides more than 5,000 daily and seasonal candy items. Their inventory changes daily and includes a huge variety of natural and organic products.

The cousins, Greg Balestrieri and Joe Melville own the G&J Holdings LLC, a candy company.

Most Expensive Domain Names Ever Sold – Million Dollar Domain Names

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